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The art of event planning - conferences, annual meetings, out of the field training - has experienced some major changes as a result of the unstable economic climate. Just when the benefits commonly associated with events - improving relationships with existing customers, attracting new ones and building brand awareness - are needed most marketing and travel budgets are being drastically reduced making good events a much more difficult endeavor.
In the context of this radically altered economic environment we have cracked open the traditional event planning processes and found a way to create engaging and successful events while maintaining a budget and reaching the largest possible audience. Employing a multi-channel campaign over a phased process of engagement it is possible to facilitate educational and profitable events.
In an effort to share this approach to event planning we will be hosting Webinar Wednesdays, a monthly webinar covering a particular aspect of this progressive event planning strategy. To begin the series we will spend the first four sessions outlining the basic framework of a successful multi-channel event then move on to focus on more specific elements of implementation.
To truly open the realm of engagement opportunities The Multi-Channel Mix blog will be updated weekly with articles associated with the webinar content, as well as, peripheral issues and news related to multi-channel event planning. We invite you to submit your comments and questions to keep the dialogue relevant and evolving.
Webinar Wednesdays - Understanding, Measuring, Proving and Improving ROI
In our next Webinar Wednesday, we will discuss understanding, measuring, proving and improving ROI. We’ll address how you can prove that your effort, investment, time and money is worthwhile. We’ll discuss how the definition of ROI is a work-in-progress, always changing and how you can accurately forecast and achieve the ROI that your business desires. Well talk about the channels and the challenges as you engage in more complex campaigns and tap into applications in the new economy. Finally, we’ll share how other customers are measuring, proving and improving ROI. The content of this webinar was designed to meet your requirements. Please register today and join us!
If you miss the live broadcast, Webinars will be archived at our
webinar replay portal. The following editions will provide a more in depth look at the particulars involved in the 4 phases of the multi-channel event strategy. Also, be sure to add The Multi-Channel Mix blog to your reader to receive weekly updates regarding more successful event planning.
To join our webinar email list, just text "webinar" (a space) and your email address to 88769.
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Coming Up
Understanding, Measuring, Proving and Improving ROI
Wednesday, September 15, 2010
1:00 PM - 2:00 PM CDT
Register Now
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Peter Muir
Peter Muir is an entrepreneur, educator, marketer, motivator, author and student. For over 15 years, Peter has worked within the graphic communications industry in a variety of capacities: as educator, researcher, consultant and printer. As a major proponent of the pursuit of profitable knowledge Peter has developed educational programs and consulting projects that help companies with their strategy planning, business exploration, workflow analysis, marketing initiatives, sales approaches and operational effectiveness. He is also the author of the Preflight Pocket Primer and customized sales course: Finding Your Profitable Future.
As the president of Bizucate Inc., Muir has created an internationally recognized company built on solid strategies of business education and profitable growth. Employing an engaged approach tailored to each client Peter, along with his team, enjoys the process of learning about each opportunity and developing the best strategy for growth and success. He is often requested to speak on a variety of topics related to business development, new media methods, marketing and workflow analysis at national and international events like drupa, Graph Expo and RoDirect.
His newest adventure includes his partnership in Spigot Marketing, a marketing services and education division of Bizucate, serving an array of vertical markets. Muir holds a Master of Science in Graphic Arts Publishing from Rochester Institute of Technology and is committed to people, education and technology, linking them together to form successful businesses.
Peter Muir | pmuir@bizucate.com | 215 234 4498
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