Portals, personalization, promotion and prospecting - this newsletter is jam packed with some great content and examples to help you drive customer acquisition for your events. We are giving our readers an opportunity to experience and participate in a campaign to reach out to that special Dad for Father's Day. Carve out an eCard today.
Carolyn provides some great blog posts on Social Media and Webinar Resources announces our new Facebook page and Brainshark Content Portal with great some presentations from our partners and customers. So enjoy this special edition of our Webinar Resources newsletter.
How to Acquire Customers and Influence People with Personalization
by Mark Rice
Dale Carnegie's famous quote "Remember that a person's name is to that person the sweetest and most important sound in any language" is still a valid lesson when approaching people. Everyone likes to be called by their name and have their name remembered.
Mr. Carnegie didn't realize the impact that today's technology could have in influencing people to take an action, especially when personalization is involved. We've reserved a seat for you to sit and read more about our image personalization solutions.
Experience Image Personalization and Carve Out a Message to a Special Dad
by Mark Rice
Join our Webinar Resources newsletter list and we will carve a special Father's name in our online eCard. What could be more of a lasting gift then a virtual hand carved message? Registration ends after June 16, 2009.
Get Father's Day eCard here
Webinar Resources Announces Facebook site
by Mark Rice
Social media offers great opportunities to connect with people. Whether they are prospects, customers, partners or the general community, businesses need to be where people are congregating in the social media arena. Webinar Resources has created a Facebook page and welcomes you to become a fan -
Webinar Resources Launches Partner Presentation Content in New Brainshark
by Mark Rice
Webinar Resources is now extending our reach through our partner, Brainshark
and their new presentation portals. Now Brainshark presentations can be
delivered through our company Brainshark Content Portal -
www.brainshark.com/webinarresources and widely distributed through Brainshark's Content Network -
Webinar Resources recently repurposed a segment of a webinar replay for Gimbel & Associates and produced a Webinar for ONE presentation focused on the traditional marketing model. Webinar Resources Managing Director, Mark Rice, scripted the content of the presentation and posted the Webinar for ONE on the Webinar Resources Brainshark Content Portal and on the Brainshark Content Network. Through a partnership with Training Industry, Inc., Brainshark feeds the presentations on the Content Network to a Learning Content Network for Training Industry, Inc. In a couple of clicks, Gimbel &
Associates' presentation is now available in three separate, searchable portals.
Webinar Resources plans to produce future Webinar for ONE presentations by partner subject matter experts and post the content on the portals. Our long relationship with Brainshark and sharing of best practices and feature enhancements, has matured into a new community of social media for on demand presentation content. We will continue to lead the growth of on demand presentation content as an enabler for our customer acquisition solutions and services.
Carolyn's Social Media Blog Series
by Carolyn Hasenfratz
Social Media in Business - Part of 1 of 4: EMAIL
Why would a business want to get involved in social media? By nature, it is unpredictable as we human beings naturally are, and that can be scary.
At the Connections '08 conference for users and agencies that I attended in September, ExactTarget selected "Subscribers Rule!" as the theme. What does that mean? You can read Exact Target's exact definition here. ExactTarget is in the business of email marketing, so they want us to think about the needs of our email subscribers and how to keep them happy. You want to give them control, to let them "Rule" over how you communicate with them. For example, you allow subscribers to choose to get your emails instead of sending them unsolicited spam, and make sure to send them content that fits their interests.
Webinar Resources Newsletter
Would you like to sign up for our newsletter and read about recent news, industry trends and partner and customer best practices?
Here are links to past issues of our newsletter:
- Webinar Resources Newsletter, Vol 1 No 1 - Beyond Opens and Clicks: How to use Email to Transform Marketing Performance from Good to Great
- Webinar Resources Newsletter, Vol 1 No 2 - Brainshark Webinar for ONE, No Cold Calls Special Offer and What the HEX?
- Webinar Resources Newsletter, Vol 1 No 3 - Compendium Blogware Webinar for ONE, Open Rates and Lead Generation - Ready to Rock and Roll
- Webinar Resources Newsletter, Vol 1 No 4 - Vontoo, HumanizeYour Marketing with Blogging and vMarketing, 5 Compelling Reasons for Small Businesses to Blog, Reach Out and Touch Your Customers - They're More Likely to Remember You!, and How To Make Backgrounds in Brainshark Presentations Match Your Web Site.